How Forbes unified its audience data to power personalization
JULY 30, 2025 | 1:00PM ET
In partnership with
The rules of digital publishing are changing. The pageview economy is fading. Distribution is chaotic. Publishers can’t simply produce more—they need to understand who they’re producing for.
In this online forum, The Rebooting, BlueConic, and Forbes will explore how leading media companies are shifting from channel-first to audience-first by consolidating fragmented data sources and building the infrastructure to act on insight in real time.
In this session, you will learn:
How Forbes implemented a phased approach to unify data and build a 360-degree customer view.
What it takes to activate audience insight across email, on-site personalization, and advertising.
Lessons for driving internal adoption and making first-party data a shared strategic asset.
SPEAKERS
BRIAN MORRISSEY
NINA GOULD
MATT JARMAN
Founder | The Rebooting
Chief Innovation Officer | Forbes
VP, Enterprise Sales | BlueConic
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