The Economist has long been the gold standard of institutional voice: anonymous, authoritative, and meticulously crafted. But in an attention economy driven by individual personalities, even the most established brands must evolve. In this TRB Live interactive conversation, Brian Morrissey and The Economist’s president, Luke Bradley-Jones, explore how The Economist is modernizing its model by amplifying its journalists, experimenting with new formats, and using AI to make its journalism more accessible, without compromising the integrity of its collective worldview.
