How Vox Drove 31% Affiliate Revenue Growth Using AI and Automation
JUNE 30, 2026 | 1:00 PM EST
In Partnership with
With AI-led discovery changing search behavior and traffic growth becoming harder to predict, publishers are under growing pressure to drive more revenue from the audience they already have.
Vox already had the scale, audience intent and commerce engine in place. The next opportunity was to build on that foundation by making every existing commerce click work harder.
Brian Morrissey sits down with Camilla Cho from Vox and Cornelius Frey from NucleusLinks to explore how Vox approached affiliate revenue optimization at scale, expanded merchant coverage and increased affiliate revenues by 31% without disrupting editorial workflows.
What You’ll Take Away
How to uncover more revenue from existing commerce traffic
Where Vox saw the next layer of growth inside an already scaled commerce operation
How AI and automation can support better revenue decisions
How leading publishers are building commerce systems that scale affiliate growth
SPEAKERS
BRIAN MORRISSEY
CAMILLA CHO
CORNELIUS FREY
Founder The Rebooting
Head of eCommerce & Affiliate Vox Media
CEO NucleusLinks
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