Join Hearst Newspapers senior director of new content initiatives Alex Ptachick, Subtext CEO Mike Donaghue and The Rebooting’s Brian Morrissey for a one-hour, interactive case study on how Hearst is using texting to drive results. We’ll dig into how Hearst is using texting for breaking news and weather alerts, live sports coverage, critic-led city guides, membership saves, and time-boxed commerce. We’ll also cover how the team sets cadence, keeps the tone human, and proves impact.
What we’ll cover:
What’s working with texting campaigns
How to set up an effective SMS campaign built for engagement and ROI
How to use SMS to mitigate churn and drive new subscriptions
How SMS can be used to build human connections with creators and journalists
Effective workflows for SMS
SPEAKERS
BRIAN MORRISSEY
FOUNDER THE REBOOTING
MIKE DONAGHUE
CEO SUBTEXT
ALEX PTACHICK
SR. DIRECTOR NEW CLIENT INITIATIVES HEARST
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