As traffic from search and social becomes less reliable, publishers are rethinking how they build lasting relationships with readers. In this Online Forum, The Rebooting speaks with Metro UK and Marigold about how Metro is using personalization to deepen engagement and boost conversions through email.
We’ll break down how Metro UK built high-performing, personalized newsletter products—including a horoscopes email with a 45% open rate—and what it took to operationalize segmentation at scale. Learn how they’re using dynamic content, preference-based onboarding, and first-party data to improve performance and build loyalty.
Join us to hear how a major publisher is solving for post-platform distribution challenges and why interest-based personalization is proving more durable than chasing algorithms.
