Using AI to Activate Audience Data and Drive Advertiser Value
JULY 17, 2025 | 1:00PM EST
In partnership with
Publishers are sitting on a wealth of audience data, but much of it remains disconnected
from the day-to-day processes that drive engagement and generate revenue. In this
live, product-focused session, we’ll show how Omeda’s embedded AI capabilities help
media teams turn that data into action—identifying high-value segments, surfacing new
product opportunities, creating advertiser offerings, and immediately launching
campaigns (from analysis to activation) that connect audience insight directly to
business results. What we’ll cover:
How Omeda uses AI to uncover hidden audience behaviors, editorial opportunities, and product ideas
How teams can achieve better outcomes by connecting audience analysis to immediate activation
What an integrated workflow across email, subscriptions, and digital campaigns looks like in practice
How Omeda helps package and communicate audience value to advertising partners
How AI accelerates decision-making, product launches, and campaign execution
SPEAKERS
BRIAN MORRISSEY
JAMES CAPO
TONY NAPOLEONE
Dale Durrett
Founder | The Rebooting
CEO | Omeda
VP, Client Experience | Omeda
EVP, Sales | Omeda
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