Using AI to Activate Audience Data and Drive Advertiser Value

JULY 17, 2025 | 1:00PM EST

In partnership with

Publishers are sitting on a wealth of audience data, but much of it remains disconnected

from the day-to-day processes that drive engagement and generate revenue. In this

live, product-focused session, we’ll show how Omeda’s embedded AI capabilities help

media teams turn that data into action—identifying high-value segments, surfacing new

product opportunities, creating advertiser offerings, and immediately launching

campaigns (from analysis to activation) that connect audience insight directly to

business results. What we’ll cover:


  • How Omeda uses AI to uncover hidden audience behaviors, editorial opportunities, and product ideas
  • How teams can achieve better outcomes by connecting audience analysis to immediate activation
  • What an integrated workflow across email, subscriptions, and digital campaigns looks like in practice
  • How Omeda helps package and communicate audience value to advertising partners
  • How AI accelerates decision-making, product launches, and campaign execution


SPEAKERS

BRIAN MORRISSEY
JAMES CAPO
TONY NAPOLEONE
Dale Durrett

Founder | The Rebooting

CEO | Omeda

VP, Client Experience | Omeda

EVP, Sales | Omeda

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