Using AI to Activate Audience Data and Drive Advertiser Value
JULY 23, 2025 | 1:00PM EST
In partnership with
We’re trying something new at The Rebooting. It’s a one-hour roundtable with a small group of media leaders who want to get into the weeds on a topic that’s become critical to building sustainable media businesses.
In my conversations and observations, I keep seeing a gap between strategy and execution when it comes to applying AI to real business objectives. A lot of what’s out there is still nibbling around the edges, focused on efficiency tweaks or bolting on AI search bars.
I’d love for you to join me and my partners at Omeda for this interactive discussion on Tuesday, July 23 from 12:30 to 1:30pm ET. We’ll focus on how AI can be used to activate audience data in ways that grow audience, increase engagement, and drive advertiser value. The goal is to share knowledge and workshop solutions. I want everyone to leave with an idea they can apply to their business.
As part of the session, Omeda will share a live product demo to show how teams are putting these ideas into practice. We’ll show:
How Omeda uses AI to uncover audience behaviors, editorial opportunities, and product ideas
How teams connect audience analysis to immediate activation to drive better outcomes
What an integrated workflow across email, subscriptions, and digital campaigns looks like in practice
How publishers can package and communicate audience value to advertising partners
How AI accelerates decision-making, audience growth, product launches, and campaign execution
SPEAKERS
BRIAN MORRISSEY
JAMES CAPO
TONY NAPOLEONE
ALYSSA SANDS
Director of Product Management | Omeda
Founder | The Rebooting
CEO | Omeda
VP, Client Experience | Omeda
Register to Attend
By registering for this Online Forum, you agree to share your information with both The Rebooting and Omeda. Your registration details may be used to contact you about related content, offers, and future events.