State of Audience in Media: Closing the Gap Between Audience Insight and Action
May 21, 2026 | 1:00 PM EST
In Partnership with
Omeda's 2026 State of Audience in Media Report surveyed 115 media and publishing professionals and found an industry at an inflection point. Owned audience is growing. Email and newsletters are the top driver of audience growth for 67% of publishers. And yet only 9% say they're using that data extremely effectively -- a number that hasn't moved in two years.
Brian Morrissey sits down with Omeda's Tony Napoleone, VP of Client Experience, to walk through what the data actually shows: where publishers are making progress, where execution is still breaking down, and what the organizations pulling ahead are doing differently.
What You’ll Take Away
Where the audience data execution gap is widest -- and why it persists
Why owned channels are carrying more of the revenue load
How AI is becoming an audience problem, not just a content problem
What publishers making real progress have in common operationally
